Picnik

Naomi Seifter (Picnik | Founder) opened our first Picnik location in Austin, TX in 2013 out of a 150 sq. ft. food trailer. Her mission was to create a restaurant that showed her guests that eating better-for-you foods can be a fun, exciting and flavorful experience. She was motivated to open Picnik because accessibility to readily available gluten-free options was nearly impossible to come by and she wanted to “shift the paradigm of food everywhere.” Her menu was focused on better-for-you comfort foods, paleo-inspired recipes and her specialty butter coffee menu.  Due to the positive response of the local community, she opened her first restaurant location in 2016 as a farm-to-table, all-day diner concept with offerings for breakfast, lunch and dinner (more here).  As Picnik gained more traction, Naomi converted some of her best selling recipes into products that could reach people all across the US. In 2018, Picnik launched a line of functional creamers that are now sold nationwide in stores like Whole Foods Market + Sprouts